Content Analysis of Fashion Magazine Advertisement
نویسندگان
چکیده
منابع مشابه
Content-based advertisement detection
Television advertising is widely used by companies to promote their products among the public but it is hard for an advertiser to know if its advertisements are broadcast as they should. For this reason, some companies are specialized in the monitoring of audio/video streams for validating that ads are broadcast according to what was requested and paid for by the advertiser. The procedure for s...
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OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...
متن کاملAuthorial Voice Behind the Use of Multimodal Metaphors in Fashion Magazine Advertising
This paper proposes the integration into a coherent whole of current insights from two linguistic approaches, cognitive and systemic functional linguistics, with the aim of trying to develop an analytical tool that will allow users a deeper understanding when examining advertising discourse, which is characterized by relying on a multimodal universe since two are the semiotic modes used: langua...
متن کاملMarketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis.
BACKGROUND 'Marketing messages' are the themes used in advertisements to promote products. We explored the frequency of different marketing messages used in food and alcohol advertisements in UK women's magazines and associations with the type and nutritional content of products promoted. METHODS All advertisements for food and alcohol in 108 issues of popular UK monthly women's magazines wer...
متن کاملWhat Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advert ising
The authors conducted a content analysis of couple images in advertisements in six consumer magazines (Cosmopolitan, Vogue, Glamour, Men’s Health, Esquire, and GQ) published in 2005 and 2006. The results suggest that the typical couple image portrayed in ads in mainstream magazines was a young, heterosexual Caucasian couple with thin bodies and a trendy style either posing in front of the camer...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2009
ISSN: 1598-4877
DOI: 10.5392/jkca.2009.9.12.630